Privacy Policy for Nordiska Turism AB

This Privacy Policy describes how Nordiska Turism AB (referred to as "we," "us," or "our") collects, uses, and shares personal information of users of our site. We are located at 12 Storgatan, 114 55 Stockholm, Sweden. Nordiska Turism AB provides tourism and travel services, including guided tours, travel planning, accommodation booking, adventure tourism activities, transportation, and event management.

**Information We Collect**

We collect information from you when you use our site, book our services, or otherwise interact with us. The types of information we collect may include:

* **Personal Information:** This includes your name, address, phone number, email address, date of birth, passport information, and other contact details. We collect this information when you make a booking, create an account, or sign up for our newsletter. * **Payment Information:** When you make a booking, we collect payment information, such as your credit card details or bank account information. This information is processed securely by our payment processors. We do not store your full credit card details on our servers. * **Travel Preferences:** We collect information about your travel preferences, such as your preferred destinations, interests, and dietary requirements. This helps us to personalize your travel experience. * **Technical Information:** We automatically collect certain technical information when you use our site, such as your IP address, browser type, operating system, and device information. We also collect information about your browsing behavior on our site, such as the pages you visit and the links you click. We use cookies and similar technologies to collect this information. * **Location Information:** If you enable location services on your device, we may collect information about your location. We use this information to provide you with location-based services, such as suggesting nearby attractions or providing directions. * **Communications:** We may collect information from your communications with us, such as emails, phone calls, and online chats.

**How We Use Your Information**

We use your information for the following purposes:

* **Providing Services:** To provide you with the services you have requested, such as booking tours, accommodations, and transportation. * **Personalization:** To personalize your experience on our site and to provide you with tailored recommendations. * **Communication:** To communicate with you about your bookings, to provide customer support, and to send you marketing communications. * **Payment Processing:** To process your payments and to prevent fraud. * **Improving Our Services:** To improve our site and services, to develop new features, and to conduct research. * **Legal Compliance:** To comply with applicable laws and regulations. * **Security:** To protect the security of our site and services.

**Sharing Your Information**

We may share your information with the following categories of recipients:

* **Service Providers:** We share information with third-party service providers who help us to provide our services, such as payment processors, accommodation providers, transportation providers, tour operators, and marketing agencies. These service providers are contractually obligated to protect your information and to use it only for the purposes for which we have disclosed it to them. * **Business Partners:** We may share information with our business partners, such as airlines, hotels, and other travel-related companies. This is done to facilitate your travel arrangements. * **Legal Authorities:** We may disclose your information to legal authorities if we are required to do so by law or legal process. * **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring company.

**Data Transfers**

Your information may be transferred to and processed in countries outside of Sweden, including countries that may not have data protection laws that are equivalent to those in Sweden. We will take appropriate safeguards to protect your information when it is transferred to other countries. This may include using standard contractual clauses approved by the European Commission.

**Data Retention**

We will retain your information for as long as necessary to fulfill the purposes for which it was collected, or as required by law. The retention period depends on the nature of the information and the purpose for which it is processed. For example, we will retain your booking information for as long as necessary to fulfill your booking and to comply with applicable accounting and tax laws. We will retain your marketing preferences for as long as you are subscribed to our mailing list.

**Your Rights**

You have the following rights regarding your personal information:

* **Right to Access:** You have the right to access the personal information we hold about you. * **Right to Rectification:** You have the right to have your personal information corrected if it is inaccurate or incomplete. * **Right to Erasure:** You have the right to have your personal information erased in certain circumstances. * **Right to Restriction of Processing:** You have the right to restrict the processing of your personal information in certain circumstances. * **Right to Data Portability:** You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller. * **Right to Object:** You have the right to object to the processing of your personal information in certain circumstances. * **Right to Withdraw Consent:** If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. * **Right to Lodge a Complaint:** You have the right to lodge a complaint with a data protection authority if you believe that we have violated your rights.

To exercise your rights, please contact us at 12 Storgatan, 114 55 Stockholm, Sweden.

**Cookies and Similar Technologies**

We use cookies and similar technologies to collect information about your browsing behavior on our site. Cookies are small text files that are stored on your device. We use cookies for a variety of purposes, such as to personalize your experience on our site, to remember your preferences, and to track your browsing behavior. You can control cookies through your browser settings.

**Security**

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. These measures include using encryption, firewalls, and secure servers. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your information.

**Changes to This Privacy Policy**

We may update this Privacy Policy from time to time. We will post any changes on our site. We encourage you to review this Privacy Policy periodically.

**Contact Us**

If you have any questions about this Privacy Policy, please contact us at 12 Storgatan, 114 55 Stockholm, Sweden.